Moving you from where you are to where you want to be, with integrity.
Who Is Practice with Honor LLC and What makes Them so Unique?
Written by: Suzanne Robinson and Jill Coon
As told to Jill Coon INC by Suzanne Robinson
My name is Suzanne Robinson. I am a recognized Dental Practice Builder, Front Office Staff Trainer, Certified Life Coach for Professionals, Author and Speaker. As a certified life coach and practice builder, I offer a unique perspective and training to help dentists and dental practices achieve their maximum potential both personally and professionally. I do this by removing the obstacles that are keeping the dentist, staff and practice from advancing forward. Doing this helps others get out of their own way so they can live a successful life. Accountability and motivation for the whole team starts with identifying what systems need tweaking, implementation of systems that are needed and working through broken or damaged staff relationships. I also provide hands on training for front office systems plus real patient demonstrations on financial arrangements to increase case acceptance by being a true patient advocate. I take each client’s success personally. Failure is not an option. I help others rediscover their passion and purpose in life and translate that to each individual’s position within the office creating a higher sense of job satisfaction and enjoyment. Staff and doctor are looking forward to coming to work again. The doctor’s stress level is down and profits are up. Because of this, I am proud to say I have long term clients, repeat clients and my business is 99% referral based.
When I go into an office as a practice builder, one option for you to choose from (and gets the quickest results)) is, I spend a couple of weeks in your office and evaluate your current systems, behaviors and I interview each staff member on what is working and not working. I work shoulder to shoulder with you and your team by demonstrating and implementing efficient behaviors and systems. I use tracking systems to hold staff members and doctor accountable for the continued practice success. Our last day together is an in office, all day workshop. I then follow up with weekly calls for three months.
I feel that the keys to making changes are to identify stressors and finding solutions for them. I identify the stressors by asking questions to the dentist and their team individually. Some examples of a few stressors and their solutions on an individualized basis are:
1) Dentist is in “overwhelm”. In overwhelm, the dentist is usually struggling with finances, staff and their practice is out of control. The first approach is eliminating controlling negative thoughts and replacing those thoughts with truthful empowering thoughts and actions.
2) Lack of money or income. A solution for lack of income is to evaluate the budget and make changes for things that are necessary. Look at your monthly spending and make a commitment to cut back where you can. A few examples of cut backs would be;
Lowering your cable or satellite package,
Home manicures, pedicures
Work out at home---
Eat out less—bring your lunch to work
Stop staff raises and bonuses
Do an inventory of your practice so you know what you have. Use it up before ordering more or send it back for credit.
Do you have too many staff members? Cut back if you do..
3) Fearful leadership. Dentists become friends with their staff and seek approval from them. There usually is codependent behavior in fearful leadership. A solution to fearful leadership is to not make the relationship personal but personable. Preferential treatment for a certain staff member causes resentment amongst other staff members. Keeping the relationship personable and professional will alleviate issues. Keep the relationship business like and run the practice as a business. Commit to being consistent and fair with all. Set boundaries with your staff. If you have a problem with constant staff complaints, for example, you can stop it. An example would be that if you have a staff member who comes to you with a problem, they must come to you with a solution. I teach staff to state their complaint or request in 3-5 sentences. No more. I assist staff to ”get focused”. The doctor needs to remain in a neutral zone and not take sides.
4) Fear of success. This is a very real fear. Most dentists have this fear at some point in their career. They feel unworthy of the money they are making or could be making. This could be acceptance issues. Self-acceptance; “I am not good enough thus I do not deserve all the good things life has to offer”. This typically is an overflow of family origin issues. A solution to fear of success is to deal with negative self-talk issues at the moment it happens. One technique would be to wear a rubber band around your wrist and every time an unsuccessful self-deprecating thought comes up, snap the rubber band against your wrist. This will change the neuron pathways and get you in the moment and present. If you have to do this many times throughout the day to move yourself forward, who cares, do it. Many of my clients have broken the negative thinking habit using this technique.
I also offer practice building calls with coaching as an affordable option. My weekly support calls with my phone clients allow them a support system they presently do not have and I provide action plans for living successfully. I enjoy creating that invaluable space to offer them a place of confidentiality and emotional rest. My clients know that I accept them unconditionally. As a result, my clients allow themselves the grace to do the work that moves them forward and permanent change is achieved. Practice with Honor LLC 928-710-0166